For Carfolks.com (an automotive reputation marketing company) we developed a campaign to create messaging for auto dealers that conveyed how important their online reputation is to consumers. Everyone wants a good buying experience at the dealership and most dealers work hard to provide services that generate happy customers. But the primary group of consumers going online to share the experience are unhappy ones. Carfolks turns that around and provides dealers with a simple way for all their customers to speak about the buying and service experience. Here are some of the ads developed for automotive trade publications.